How do you build customer loyalty? Develop a procedure that makes it so easy for your customers to buy from you, that they don't want to go anywhere else.
R S Data Labs was involved in building a prospecting database for a major oil company. The plan was to get businesses with large fleets of vehicles to sign up for a program where the oil company handles the gasoline purchasing and usage tracking. All the customer had to do was stop at the service station and say 'fill it up'.
Last updated on: 09/09/11 08:24:13 PM